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virtuallydone medical | |||||
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Plaque
and fatty deposits in the arteries can cause blockages, leading to Atherothrombosis.
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Eventually
these deposits stop the flow of blood through the heart or brain.
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A
stent is inserted into the artery in question, usually through the lower
part of the body.
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The stent is then inflated, unblocking the artery, and a wire mesh ensures
the blockage doesn't reappear.
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The
stent is removed and the mesh is left in place, holding open the arterial
walls.
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This facilitates the normal flow of blood through the artery, restoring health. |
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Virtuallydone
was approached by nowPharma, a startup business specialising in medical
information video. They proposed two films, a guide to Atherothrombosis
and a guide to Colorectal Cancer, and their treatments. Virtuallydone
produced two films of roughly five minutes each in five versions, at DVD
and broadcast resolution and at email-sized clip resolution, and in two
languages.
During production Virtuallydone turned out various book-covers for nowPharma's publishing ventures. All three projects were undertaken in two months with an approximate budget of 5,000 pounds. Extracts from these films can be found on youtube, just click. |
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